The Total Quality Corporation: How 10 Major Companies Added Profits Cleaned Up Environment 1990s: How 10 Major Companies Added to Profits and Cleaned Up the Environment in The, 1990s

The Story

Two leading business analysts demonstrate how a corporation that drives itself to higher cost-cutting and environmental standards will inevitably find itself achieving higher quality and a better bottom line. The authors cite a wide range of businesses such as Nissan, Wal-Mart, Lufthansa, and others, and show exactly how these firms are making themselves the profits and pollution-free leaders in their fields.