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Guerilla Advertising: Cost-Effective Tactics For Small-Business Success (Guerrilla Marketing)

by Jay Conrad Levinson
3.500 KD
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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla...

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Details

AuthorJay Conrad Levinson
First published1994
Era1980–1999
PublisherHoughton Mifflin (Trade)
LanguageEnglish
FormatPaperback
ConditionVery good
Reference287091-very-good

The Story

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.