The New Publicity Kit

The Story

A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

A paperback edition from 1995 of The New Publicity Kit by Jeanette Smith. It runs to 352 pages, in very good condition. We hold one copy, so once it is gone it is gone. Shelved under Business & Money. Wrapped with care for collectors and shipped from Kuwait.