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The New Positioning: The Latest On The World's #1 Business Strategy

by Jack Trout; Steve Riukin
5.750 KD
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It's the most famous, most quoted, most misunderstood business strategy of all time. Positioning is not what you do to the product. It's what you do to the...

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Details

AuthorJack Trout; Steve Riukin
First published1995
Era1980–1999
PublisherMcGraw-Hill
LanguageEnglish
FormatHardcover
ConditionFine
Reference838926-fine

The Story

It's the most famous, most quoted, most misunderstood business strategy of all time. Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept? And what has an era of tumultuous change done to positioning?