The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!: violate them at your own risk
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The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!: violate them at your own risk

by Al Ries; Jack Trout
5.000 KD

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has...

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Details

AuthorAl Ries; Jack Trout
First published1993
Era1980–1999
PublisherHarperBusiness
LanguageEnglish
FormatHardcover
Reference302890-unspecified

The Story

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour.

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