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Bringing New Products To Market: The Art And Science Of Creating Winners

by John A. Hall
5.500 KD
Very good · Collectible

Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research

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Details

AuthorJohn A. Hall
First published1991
Era1980–1999
PublisherAmacom Books
FormatHardcover
ConditionVery good
Reference8041143-very-good

The Story

Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research