Last copy
Rare & Collectible
Bringing New Products To Market: The Art And Science Of Creating Winners
5.500 KD
Very good · Collectible
Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research
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Details
AuthorJohn A. Hall
First published1991
Era1980–1999
PublisherAmacom Books
FormatHardcover
ConditionVery good
Reference8041143-very-good
The Story
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