High-Efficiency Selling

The Story

In this indispensable new guide, sales consultant and trainer Stephan Schiffman reveals the methodology of high-efficiency selling. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term business partnerships. The bestselling author of Cold Calling Techniques stakes out new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term 'fit' with customers and - best of all - increase sales by focusing on attitude - the single most important factor in holding on to customers; creating your personal prospecting plan - making the calls, drafting attention and identification statements, delivering the request; executing, refining, and developing the cold call; the ten commandments of contacting target companies; the tools, questions, and goals you need for an effective client interview; and simple - and effective - closing techniques.