Last copyFundamentals Of Marketing (Mcgraw-Hill Series In Marketing)
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Fundamentals Of Marketing (Mcgraw-Hill Series In Marketing)

by William J. Stanton; Charles Futrell
9.500 KD
Fine

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims...

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Details

AuthorWilliam J. Stanton; Charles Futrell
First published1986
Era1980–1999
PublisherMcGraw-Hill Companies
FormatHardcover
ConditionFine
Reference7929346-fine

The Story

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.

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