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Big Blues: The Unmaking Of IBM
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Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing....
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Details
AuthorPaul Carroll
First published1993
Era1980–1999
PublisherCrown
LanguageEnglish
FormatHardcover
ConditionFine
Reference1287117-fine
The Story
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.