Last copyBig Blues: The Unmaking Of IBM
From the collection

Big Blues: The Unmaking Of IBM

by Paul Carroll
6.250 KD
Fine

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing....

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Details

AuthorPaul Carroll
Printed1993
Era1980–1999
PublisherCrown
LanguageEnglish
FormatHardcover
ConditionFine
Reference1287117-fine

The Story

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.

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