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Advertising: The $100 Billon Misunderstanding

by Stanley S. Cotton
3.500 KD
Very good · Collectible

dvertising: The $100 Billion Misunderstanding offers readers 173 pages of proven case histories that contain no questionable claims, tricks or hype. This book is guaranteed not to be...

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Details

AuthorStanley S. Cotton
First published1998
Era1980–1999
PublisherBack Two Basics Publishers, Incorporated
FormatPaperback
ConditionVery good
Reference18591078-very-good

The Story

dvertising: The $100 Billion Misunderstanding offers readers 173 pages of proven case histories that contain no questionable claims, tricks or hype. This book is guaranteed not to be a routine 'How To' book. It's a book that holds mediocre business practices up to the light. $100 Billion Dollar Misunderstanding will get you steps ahead of the competition in the business world.