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The Other Guy Blinked: How Pepsi Won The Cola Wars

by Roger Enrico
5.000 KD
Good · Collectible

The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing...

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Details

AuthorRoger Enrico
First published1986
Era1980–1999
PublisherBantam
LanguageEnglish
FormatHardcover
ConditionGood
Reference184780-good

The Story

The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century