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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market: choose your customers, narrow your focus, dominate your market

by Michael Treacy; Fred Wiersema
5.750 KD
Fine

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the...

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Details

AuthorMichael Treacy; Fred Wiersema
First published1995
Era1980–1999
PublisherPerseus Books
LanguageEnglish
FormatHardcover
ConditionFine
Reference52669-fine

The Story

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.