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Strategic Benchmarking: how to rate your company's performance against the world's best

by Gregory H. Watson
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Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features...

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Details

AuthorGregory H. Watson
First published1993
Era1980–1999
PublisherJohn Wiley & Sons
FormatHardcover
ConditionVery good
Reference4699468-very-good

The Story

Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features actual case studies of benchmarking applications from Hewlett Packard, Ford, General Motors and Xerox.