Purpose: The Starting Point Of Great Companies

The Story

What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.