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Positioning: The Battle For Your Mind

by Al Ries
2.500 KD
Very good · Collectible

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

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Details

AuthorAl Ries
PublisherWarner Books
LanguageEnglish
FormatPaperback
ConditionVery good
Reference767662-very-good

The Story

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.