Phil Lempert's Supermarket Shopping And Value Guide: Getting The Most For Your Money In Every Aisle: Getting the Most for Your Money in Every Aisle

The Story

In the value-oriented '90s, supermarket shoppers are faced with an unprecedented array of choices. Tens of thousands of new products hit the shelves each year. Warehouse clubs and discount outlets are springing up everywhere. Coupons, rebates, and giveaways entice the consumer with even more savings. Now, nationally recognized 'consumerologist' Phil Lempert has created a unique handbook to help shoppers make their way through the maze of the modern supermarket. $25,000 promo budget.