People, Common Sense, And The Small Business

The Story

Patricia Tway has an academic background most would consider unusual for a business career. She has a Ph.D. in Anthropology, but maybe that's pretty appropriate training after all. One of the major causes of small business failure is the employer's inability to work with people. Usually the reason is not lack of respect for the employees, it is a lack of awareness of what it takes to develop motivated and successful workers. These business owners need the kind of how-to advice Dr. Tway offers in this book.