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by Gary Jacobson; John Hillkirk

2.500 KD

Two 'Money' reporters at USA Today uncover the secrets behind big successes such as Corona beer, Florida Power and Light, Motorola, and 'Roseanne'. Hillkirk and Jacobson show the...

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Details

AuthorGary Jacobson; John Hillkirk

First published1990

Era1980–1999

PublisherHoughton Mifflin

LanguageEnglish

FormatPaperback

Reference609361-unspecified

The Story

Two 'Money' reporters at USA Today uncover the secrets behind big successes such as Corona beer, Florida Power and Light, Motorola, and 'Roseanne'. Hillkirk and Jacobson show the risk-takers, the deal-makers and the creative masterminds behind 30 high-profile business, media and entertainment triumphs.