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My Life In Advertising And Scientific Advertising (Advertising Age Classics Library)

by Claude Hopkins

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume...

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Details

AuthorClaude Hopkins

First published1966

Era1950–1979

PublisherMcGraw-Hill Contemporary

LanguageEnglish

FormatPaperback

ConditionGood

Reference301207-good

The Story

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.