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Moments Of Truth: new strategies for today's customer-driven economy
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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.
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Details
AuthorJan Carlzon
First published1989
Era1980–1999
PublisherHarperCollins
LanguageEnglish
FormatPaperback
ConditionFine
Reference335745-fine
The Story
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.