Millennium Membership :How to Attract and Keep Members in the New Marketplace

The Story

This ASAE bestseller is essential reading for associations struggling to recruit and retain members. In this insightful book the author, Mark Levin, provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace.

A paperback edition from 1999 of Millennium Membership :How to Attract and Keep Members in the New Marketplace by Mark Levin. It runs to 151 pages, in very good condition. We hold one copy, so once it is gone it is gone. Shelved under Business & Money. Wrapped with care for collectors and shipped from Kuwait.