Marketing Professional Services

by Philip Kotler; Paul N. Bloom

6.000 KD

Very good · Collectible

Shows how to use various marketing strategies in the professional realm and provides sound advice on how to approach the distinctive marketing problems of professional services.

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Details

AuthorPhilip Kotler; Paul N. Bloom

First published1984

Era1980–1999

PublisherPrentice-Hall

FormatHardcover

ConditionVery good

Reference10695444-very-good

The Story

Shows how to use various marketing strategies in the professional realm and provides sound advice on how to approach the distinctive marketing problems of professional services.