Marketing Financial Services: a strategic vision

by James H. Donnelly; Leonard L. Berry; Thomas William Thompson

7.750 KD

Fine · Collectible

Considers the impact of deregulation, gives advice on strategic planning, and explains how to do market research and develop, deliver, and promote new services

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Details

AuthorJames H. Donnelly; Leonard L. Berry; Thomas William Thompson

First published1985

Era1980–1999

PublisherDow Jones-Irwin

FormatHardcover

ConditionFine

Reference9238064-fine

The Story

Considers the impact of deregulation, gives advice on strategic planning, and explains how to do market research and develop, deliver, and promote new services