Managing The Future: The Essential Survival Tools for Business in Today's Market: 10 driving forces of change forthe '90s

The Story

The definitive guide for today's most successful business leaders, Managing the Future offers insights into the greatest corporate success stories of our time.'Oh, how I envy those of you who are about to read and profit from Tucker's insights -- and how I pity your competition! -- Michael LeBoeuf, Ph.D, author of How to Win Customers and keep Them for Life'Guaranteed to stimulate innovative thinking in every leader who applies its powerful message'. -- Dr. Denis Waitley, author of The Psychology of WinningIn a rapidly changing marketplace, smart companies must work with tomorrow's trends to beat today's stiff competition. In Managing the Future, Robert B. Tucker recounts great corporate triumphs and disasters of the last several decades -- and shows every leader what it takes to keep one's business far ahead of the pack. Invaluable insights into: -- How Levi Strauss keeps an over-century-old company current-- How Dell Computer is taking market share away from bigger industry guns-- How Southwest Air keeps seats filled in a competitive environment-- How Charles Schwab creates new customers-- and more