Managing Globally: a complete guide to competing worldwide

The Story

The challenge to formulate, implement, and manage a global strategy is often overwhelming and yet it is essential to compete in today's complex markets. This results-oriented book pioneers global strategic management, a process that holds the key to organizational success and survival in the new economic age. This working tool for building a global strategy demystifies the process and offers a do-it-yourself method for screening and analyzing changing country politics, markets, and products--then matching tactics and strategies to new opportunities.

A hardcover edition from 1994 of Managing Globally by Carl A. Nelson. It runs to 283 pages, in fine condition. We hold one copy, so once it is gone it is gone. Shelved under Business & Money. Wrapped with care for collectors and shipped from Kuwait.