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Inside The Tornado: Marketing Strategies From Silicon Valley's Cutting Edge
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Inside The Tornado: Marketing Strategies From Silicon Valley's Cutting Edge

by Geoffrey A. Moore
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The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful...

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Details

AuthorGeoffrey A. Moore
First published1999
Era1980–1999
PublisherHarperCollins Canada / Business
LanguageEnglish
FormatPaperback
ConditionVery good
Reference7930-very-good

The Story

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.