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Guerilla P.R.: How You Can Wage An Effective Publicity Campaign...Without Going Broke

by Michael Levine
3.500 KD
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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals...

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Details

AuthorMichael Levine
First published1994
Era1980–1999
PublisherHarperBusiness,U.S.
LanguageEnglish
FormatPaperback
ConditionVery good
Reference306908-very-good

The Story

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.