Getting The Bugs Out: The Rise, Fall, And Comeback Of Volkswagen In America: the rise, fall, and comeback of Volkswagen in America

The Story

'For almost three decades, Volkswagen's ride has been on a wild track of many ups and downs. In between the heyday of the Beetle's popularity in the 1960s and the unveiling of the New Beetle in the 1990s, the beloved automaker lost its focus and suffered more than its share of near misses and total catastrophes. Poor decisions and banal advertising campaigns seemed to have stalled Volkswagen's growth for good.