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Eveolution : The Eight Truths Of Marketing To Women: the eight truths of marketing to women

by Faith Popcorn
5.000 KD
Fine

The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies,...

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Details

AuthorFaith Popcorn
First published2000
Era2000 onward
PublisherHyperion
LanguageEnglish
FormatHardcover
ConditionFine
Reference136701-fine

The Story

The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies, cultural trends, statistical data, and interviews to present eight key truths about marketing to women. 150,000 first printing. $250,000 ad/promo.