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Doing Best By Doing Good
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A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and...
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Details
AuthorDr. Richard Steckel; Robin Simons
First published1992
Era1980–1999
PublisherDutton
LanguageOther
FormatHardcover
ConditionFine
Reference9587880-fine
The Story
A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.