Customer-Driven It: How Users Are Shaping Technology Industry Growth

The Story

A compelling vision of the shift in the IT landscape led by customers. Selling Points Visionary: Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategy Major shift: Identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industry Practical: Offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their future Diverse readership: Offers specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape