Cult Of Ipod

The Story

Wired News reporter Leander Kahney follows up his best selling The Cult of Mac with The Cult of iPod, a comprehensive look at how Apple's hit iPod is changing music, culture, and listening behaviour. The Cult of iPod includes the exclusive back story of the iPod's development; looks at the many ways iPod's users pay homage to their devices; and investigates the quirkier aspects of iPod culture, such as iPod-jacking (strangers plugging into each other's iPods to discover new music) as well as the growing legions of MP3Js (regular folks who use their iPods to become DJs). Leander Kahney covers Apple and the Mac community for Wired News, where his Cult of Mac blog is a reader favourite. He treats his subjects with insight and humour and his experiences interacting with Mac fanatics and attending Mac events around the world are highly entertaining. Kahney's work introduces an element of warmth not usually associated with technology reporting.