Last copy
From the collection
Cracking The Japanese Market (with Notes and Autographed): Strategies For Success In The New Global Economy
7.250 KD
Fine
Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its...
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Details
AuthorJames Morgan
Printed1991
Era1980–1999
PublisherFree Press
LanguageEnglish
FormatHardcover
ConditionFine
Reference1453576-fine
The Story
Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.
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