Home / Book Marketing Handbook: Vol. II: Over 1,000 More Tips And Techniques For The Sale And Promotion Of Scientific, Technical, Professional, And Scholarly Books And Journals

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Book Marketing Handbook: Vol. II: Over 1,000 More Tips And Techniques For The Sale And Promotion Of Scientific, Technical, Professional, And Scholarly Books And Journals

by Nat G. Bodian

7.750 KD

Very good · Collectible

A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

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Details

AuthorNat G. Bodian

First published1983

Era1980–1999

PublisherR.R. Bowker

LanguageEnglish

FormatHardcover

ConditionVery good

Reference15074393-very-good

The Story

A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction