Last copy
Beyond Maximarketing: The new power of caring and daring
From the collection

Beyond Maximarketing: The new power of caring and daring

by Stan Rapp; Thomas Collins
6.500 KD
Fine

The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and...

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Details

AuthorStan Rapp; Thomas Collins
First published1994
Era1980–1999
PublisherMcGraw-Hill
FormatHardcover
ConditionFine
Reference13888624-fine

The Story

The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

A hardcover edition from 1994 of Beyond Maximarketing by Stan Rapp; Thomas Collins. It runs to 319 pages, in fine condition. Stock is limited to the copies on our shelves in Kuwait. Shelved under Business & Money. Wrapped with care for collectors and shipped from Kuwait.

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