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Behind The Wheel At Chrysler: The Iacocca Legacy

by Doron P. Levin
3.500 KD
Very good · Collectible

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. 'Everyone who cares about american industry should...

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Details

AuthorDoron P. Levin
First published1996
Era1980–1999
PublisherHarvest Books
LanguageEnglish
FormatPaperback
ConditionVery good
Reference1860572-very-good

The Story

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. 'Everyone who cares about american industry should read this book ' (New York Times Book Review). Index.