A Preface To Marketing Management

The Story

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

A paperback edition from 1985 of A Preface To Marketing Management by J. Paul Peter. It runs to 295 pages, in very good condition. We hold one copy, so once it is gone it is gone. Shelved under Business & Money. Wrapped with care for collectors and shipped from Kuwait.