{"product_id":"what-clients-love-a-field-guide-to-growing-your-business-a-f-344095","title":"What Clients Love: A Field Guide To Growing Your Business: a field guide to growing your business","description":"\u003cp\u003eHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.\u003c\/p\u003e","brand":"Harry Beckwith","offers":[{"title":"Very good","offer_id":44280121196643,"sku":"344095-very-good","price":5.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/0320\/2147\/files\/view_archive_85d80800-749a-49cc-a9cc-55f8b720e50a.jpg?v=1782183583","url":"https:\/\/qasralthaqafa.com\/products\/what-clients-love-a-field-guide-to-growing-your-business-a-f-344095","provider":"Qasr Al-Thaqafa","version":"1.0","type":"link"}