{"product_id":"the-innovators-dilemma-2-audio-cassettes","title":"The Innovator's Dilemma (2 Audio Cassettes)","description":"Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-'disruptive technologies' that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.","brand":"Clayton M. Christensen","offers":[{"title":"Very good","offer_id":44274825035875,"sku":"9586955-very-good","price":5.25,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/0320\/2147\/files\/view_archive_a79a67ea-8f8f-491e-bb20-c43800505740.jpg?v=1782096740","url":"https:\/\/qasralthaqafa.com\/products\/the-innovators-dilemma-2-audio-cassettes","provider":"Qasr Al-Thaqafa","version":"1.0","type":"link"}