{"product_id":"purpose-the-starting-point-of-great-companies","title":"Purpose: The Starting Point Of Great Companies","description":"What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.","brand":"Nikos Mourkogiannis","offers":[{"title":"Fine","offer_id":44274044731491,"sku":"587046-fine","price":5.0,"currency_code":"KWD","in_stock":true}],"url":"https:\/\/qasralthaqafa.com\/products\/purpose-the-starting-point-of-great-companies","provider":"Qasr Al-Thaqafa","version":"1.0","type":"link"}