{"product_id":"making-it-personal","title":"Making It Personal","description":"At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.","brand":"Bruce Kasanoff","offers":[{"title":"Fine","offer_id":44273388617827,"sku":"2064845-fine","price":3.5,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/0320\/2147\/files\/view_archive_bc2580d6-3ba5-48ec-a827-af4b0a6c42a1.jpg?v=1782095414","url":"https:\/\/qasralthaqafa.com\/products\/making-it-personal","provider":"Qasr Al-Thaqafa","version":"1.0","type":"link"}