{"product_id":"do-it-yourself-direct-marketing-secrets-for-small-business","title":"Do-It-Yourself Direct Marketing: Secrets for Small Business","description":"In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio\/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, 'combat-tested' direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. 'One of the best books I've seen on how the small business person can use direct marketing techniques.'-Dr. William A. Cohen, author of Building a Mail Order Business","brand":"Mark S. Bacon","offers":[{"title":"Very good","offer_id":44273596268643,"sku":"9266586-very-good","price":5.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/0320\/2147\/files\/view_archive_ac180671-ff09-417b-8db3-731cd2548297.jpg?v=1782095552","url":"https:\/\/qasralthaqafa.com\/products\/do-it-yourself-direct-marketing-secrets-for-small-business","provider":"Qasr Al-Thaqafa","version":"1.0","type":"link"}